Our Case Studies

Challenge

Weekday, an HR tech startup, aimed to generate B2B leads through a podcast.

Our Approach

• Developed a podcast strategy focused on balancing guest career narratives with business insights to attract potential partners.
• Targeted a broader audience (students, employees) with valuable job-hunt related content.
• Implemented a comprehensive production plan, covering branding, format, guest selection, and marketing.

Results

• Achieved a 46% conversion rate: 7 out of 15 podcast guests progressed to a demo call.
• Enhanced brand awareness within the target market.
• Expanded viewership and social media following across YouTube, Instagram, and LinkedIn.

Challenge

The Weekday Show sought to leverage short-form video to increase visibility.

Our Approach

• Strategically produced viral-worthy reels from the interview-format podcast content.
• Focused on content relevancy and skillful questioning to create engaging clips.

Results

• Four reels went viral on Instagram.
• Achieved a combined total of over 1.5 million views.
• Garnered more than 25,000 likes, demonstrating high audience engagement.

Challenge

Annie Allen, a Divorce Coach, aimed to reach a broad audience with her podcast.

Our Approach

• Consistently produced 133 podcast episodes ("Starting Over Stronger") from June 2020 to January 2023.

Results

• The podcast garnered over 50,000 downloads between June 2020 and February 2025.
• Over 27% of downloads (14,000+) occurred between January 2023 and February 2025, despite no social media marketing.
• Demonstrated the enduring nature of podcast content through organic discovery (SEO, website visits).

Challenge

Manya Chylinski needed to generate a return on her podcast investment.

Our Approach

• Produced "Notes on Resilience" podcast for two years (104 episodes), investing $3000/year.
• Pivoted content strategy from life events to leadership/organizational resilience and trauma.
• Focused on networking with professionals in Employee Assistance Programs (EAPs).

Results

• Secured a deal that will cover nearly a year's investment, with potential for more.
• Established credibility with organizations through consistent content.
• Built valuable connections through strategic networking.
• Refined business direction and podcast content through ongoing conversations.

Challenge

Gunai Tarde aimed to grow their audience through vlogging.

Our Approach

• Focused on strategic content creation and presentation.
• Emphasized smart editing, attractive thumbnails, and effective video timing.

Results

• Vlog achieved 33,000+ views.
• Channel gained over 1,000 subscribers.

Challenge

Clarita Monrose sought to create a podcast with a unique mission.

Our Approach

• Centered "Begin Build Blossom" podcast on uplifting individuals.
• Provided a platform for people to share previously unheard stories.

Results

• Established a podcast with a core value of uplifting marginalized voices.
• Created a space for impactful storytelling.
• Prioritized social impact and mission fulfillment over traditional metrics.